Princes has announced a six-month partnership with famous dietitian Lucy Jones, in support of their fish and fruit portfolio.
Lucy is an award-winning dietician who has risen to national prominence thanks to regular TV appearances across BBC channels, ITV and Channel 4.
The campaign starts on the 9 September and Lucy has been brought on board to enhance the messaging of the current multi-channel ‘Ambient Fruit at Breakfast campaign’ and Princes’ overarching ‘Really Simple, Royally Good’ campaign which also features fish. Lucy will apply her expertise to endorse the lifestyle benefits associated with eating both canned fruit and canned fish, as part of a balanced diet. The campaign will run in press as well as radio and digital platforms.
Neil Brownbill, marketing director at Princes, said: “As an established and well respected food nutritionist, Lucy is an excellent spokesperson for Princes Brand. She understands the science of canned food and believes in its benefits.”
This new partnership follows the launch of Princes’ £2.7m Really Simple, Royally Good marketing campaign.