Nestlé Confectionery is targeting cash conscious shoppers with pricemarked packs (PMPs) of key countlines. Exclusive to the independent channel, the limited edition packs include: Kit Kat Chunky Milk (rrp: 50p), Yorkie Raisin and Biscuit (rrp 50p), Rolo (rrp 50p), Smarties (rrp 45p) and Milkybar medium (rrp 45p). Not only are PMPs known to drive impulse purchases, with 44% of shoppers stating they are more likely to buy a product on impulse if it is pricemarked, claims Nestlé, but PMPs are also the second most preferred form of promotion with independent retailers.

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