Halls, the number one relief sweet brand in the UK, has unveiled a new look for its relief sweets range alongside a new line-up of price-marked packs.
Available from October, the new designs will champion the different roles of both the Mentholyptus and Soothers products to help educate consumers on the different functions of relief sweets.
The new design for Halls Soothers will showcase the texture of the sweets and its real fruit juice centre, whereas the design for the mentholyptus range will display the “clearing menthol action” benefit clearly on pack.
The modern redesign of the Halls range has been developed to achieve a stronger stand-out on shelf, while ensuring better consistency across the Halls and Halls Soothers range.
Price-marked packs (PMP) have also been added across the Halls product portfolio and are available to order now, offering consumers and retailers clear pricing (rrp 75p, also available in non-PMPs).
The new designs and Halls PMPs will be supported by a new advertising campaign in December.
Amy Lucas, brand manager for Halls, said: “We know that our new designs will stand out on the counter, and that the consumer will have confidence identifying which Halls sub-range will best fit their needs throughout the winter season.
“With total Halls being the number one Relief Candy brand in the UK, and Halls Soothers seeing a double-digit growth (11.6%) during last cold and flu season, we believe that the new look and the PMPs, combined with a nationwide OOH campaign close to stores, will provide a real opportunity to inspire purchases and help retailers drive relief candy sales. (Nielsen Value Sales MAT – 52 w/e 15.07.18)”