Relief sweet brand Halls is adding two sugar-free sweets, made with vitamin C, to its range of confectionery products.

Halls Proactive With Vitamin C

Available from this month, the Halls Proactive skus are designed to support the immune system before the onset of a cough and cold. Sold in two citrus flavours: orange and pink grapefruit, the sweets come in 65g resealable bags (rrp £1.50 / case siz of eight).

Amy Lucas, brand manager for Halls at Mondelēz International, said: “The Halls and Halls Soothers range are iconic brands in the relief category – so much so that when we tested new Halls Proactive, the results have shown 82% of UK consumers would consider purchasing the exciting new range extension (Source: Zappistore Concept Test - January 2019, Halls Proactive).”

“As it starts to get colder outside and winter is getting closer, we want to provide our consumers with a way to stay ahead of the game when it comes to their health. Halls Proactive with Vitamin C is a first mover for the category and aims to drive incremental sales for retailers, through extending into a new need-state and targeting a broader consumption occasion.” Lucas added.

Alongside the launch of Halls Proactive, Halls is launching a new ATL marketing campaign this November which will focus on social media and in-store activation.