Halls is launching a new out of home advertising campaign this cough and cold season to help drive retail sales.
Live until 17 January, Halls’ latest campaign champions a creative that educates consumers on the clearing and soothing benefits of Halls’ two sub-ranges.The activity aims to drive sales during the peak of the cold and flu season by targeting high footfall locations in close proximity to stores.
The six week campaign is part of a the brand’s plan to promote its best seller Halls Soothers Blackcurrant 45g and Halls Extra Strong 35g skus (rrp 75p).
The ‘icy’ creative, which will feature on static and digital sites across the country will showcase the functional benefits of the products, while digital sites will include regional specific cough and cold stats with a tailored message to directly target regional consumers.
Amy Lucas, brand manager for Halls, said: “We’re proud to say that Halls is the number one relief candy brand in the UK [Nielsen Value Sales, Total Mints, w/e 06.10.18], with the number one sku within its range. We can’t wait to launch our latest ad campaign, especially at this time of the year when we know relief candy becomes more relevant for our consumers. We’re confident that our OOH campaign will help to drive sales, so we recommend that retailers stock up to take advantage of the heightened awareness during the season”