Cadbury is once again offering shoppers the chance to win a day with a football star as part of its Premier League partnership and following the results from last year’s competition.
Live until 31 March 2019, the promotion will offer consumers the chance to win thousands of instant win and Premier League prizes when they purchase a Cadbury Dairy Milk bar.
Some lucky fans will score the ultimate Premier League prize; a chance to meet football stars like Thierry Henry, Jamie Redknapp and Gary Neville.
The promotion is designed to engage consumers and boost sales for retailers with supporting in-store activity.
To be in with a chance of winning, consumers can purchase a Cadbury Dairy Milk single or tablet (Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit and Nut or Cadbury Dairy Milk Whole Nut), visit www.cadburylegends.com, and scan the on-pack logo with their phone or upload via desktop.
The campaign will also be supported by a £1.1m full-brand campaign, which includes an out-of-home creative, point-of-sale materials and pre-fills.
Lyndsey Homer, brand manager for Cadbury Dairy Milk at Mondelex International, said: “We’re really excited to see the return of the Cadbury Legends campaign. It’s focused on our core Cadbury Dairy Milk range, offering consumers the chance to win a legend, when they buy a legend. Last year, our Legend’s drove significant sales with nine bars sold per minute during the campaign period [Nielsen ScanTrack, Unit Sales, 06/10/18). So retailers should stock up now ahead of heightened awareness during the campaign period.”
Last year’s winner Natalie Hardie (pictured right), who met Thierry Henry, added: “I am so grateful to Cadbury’s for running competitions like this, giving ordinary people like me the opportunity to have an extraordinary experience I could only have dreamed about.”