As part of its partnership with the Premier League, Mondelez International is giving Cadbury consumers the chance to play a match against football stars, as well as giving away cash prizes to both consumers and winning stores.
Running from 30 April until 30 June, the competition will offer thirteen lucky winners - and their friends - the chance to play in a five-a-side match against Thierry Henry, Jamie Redknapp, Shay Given, Jimmy Bullard and Alex Scott at Powerleague, Wembley. Before they hit the pitch, winners will have the chance to mingle with the stars at a meet and greet including a question and answer session and a photo opportunity.
To be in with a chance of winning, consumers must purchase one of Cadbury’s promotional singles, including Twirl, Wispa, Double Decker, Crunchie or Boost and enter the barcode found on their pack to the promotional website to be entered into a prize draw.
In addition, there are one hundred instant win cash prizes, of up to £1,000 to be found on tokens inside the winning packs.
What’s more, Mondelez International will match the value of each cash prize for retailers where winning packs are purchased.
The Cadbury-Premier League partnership has already proven to be a successful collaboration during, with the previous campaign succeeding in driving penetration year-on-year in grocery multiples (Kantar Worldpanel FOTG, chocolate singles, 12w/e data to 08.10.17). Cadbury singles also grew ahead of the category in the same channel, up 9.4% versus 7.6% in total chocolate adult singles (IRI Data, 12 weeks to 08.10.17).
The competition will be supported by a £1m marketing spend, including an out of home campaign, social media and PR support.
Raphael Capitani, brand manager for Cadbury singles, said: “Our newest competition offers consumers a money-can’t-buy prize with footballing legends as well as hundreds of cash prizes to help create further excitement and drive sales and frequency in singles. What’s more, the retailer has a chance to win big too so they should stock up now to make the most of the promotion.”