Cadbury is hoping to help independent retailers drive sales of confectionery with its new £1 price-marked Cadbury Dairy Milk Oreo Sandwich bar.

The launch of the price-marked Dairy Milk Oreo Sandwich comes a year after the standard product was first introduced in February 2018 and has since driven retail sales value of £3.2m.

The Cadbury Dairy Milk Oreo brand as a whole is now worth £48m in the UK (Nielsen Scan Track to 08.09.18) and is continuing to grow by +17% (Nielsen MAT to 16.06.18).

Lyndsey Homer, junior brand manager for Cadbury Dairy Milk at Mondelēz International, said: “We’ve been extremely pleased with the success of Cadbury Dairy Milk Oreo Sandwich, which has not only won awards but has also helped drive incremental sales across the category. Retailers should take advantage of the new £1 PMP bars, as we hope to see them secure the same success and drive even more sales within the category.”

The new 92g price marked bar has been designed to stand out on shelf and will be supported with brand investment throughout 2019 (available to c-stores in cases of 15).