The Cadbury Fingers Finders Keepers on-pack promotion is returning as part of the brand’s partnership with the Premier League.

The campaign will give consumers the chance to win one of thousands of football prizes, including: match tickets, Cadbury FC footballs, and a top prize which includes a meet-and-greet experiences with Premier League goalkeeper Shay Given.

Nathalie Chuard, brand manager at Cadbury Biscuits, Mondelez International, said: “Last year stores enjoyed an average Cadbury Fingers sales growth of 6% during the Finders Keepers promotion (Mondelēz International Report, Actuals 2018). With the brand now worth £31.8M (Nielsen, MAT Value Sales to 29.12.2018), this is a brilliant opportunity for retailers to reap the benefits and score more sales this season too.”

To enter the promotion, shoppers must buy a promotional Finders Keepers pack of Cadbury Fingers, which features a unique in-pack code. From there,  they can visit to enter their code and email address. Once submitted, those who enter will be prompted to play the Finders Keepers game to pick a card and reveal if they have won a prize.

The promotion is live now and will run until 14 April across the following products:

  • Cadbury Fingers, milk chocolate (rrp £1.65 / 138g)
  • Cadbury Fingers, white chocolate (rrp £1.65 / 138g)
  • Cadbury Fingers, price marked pack (£1.29 PMP / 114g)