The Cadbury Fingers Finders Keepers on-pack promotion is returning as part of the brand’s partnership with the Premier League.
The campaign will give consumers the chance to win one of thousands of football prizes, including: match tickets, Cadbury FC footballs, and a top prize which includes a meet-and-greet experiences with Premier League goalkeeper Shay Given.
Nathalie Chuard, brand manager at Cadbury Biscuits, Mondelez International, said: “Last year stores enjoyed an average Cadbury Fingers sales growth of 6% during the Finders Keepers promotion (Mondelēz International Report, Actuals 2018). With the brand now worth £31.8M (Nielsen, MAT Value Sales to 29.12.2018), this is a brilliant opportunity for retailers to reap the benefits and score more sales this season too.”
To enter the promotion, shoppers must buy a promotional Finders Keepers pack of Cadbury Fingers, which features a unique in-pack code. From there, they can visit www.fingers.cadburyfc.com to enter their code and email address. Once submitted, those who enter will be prompted to play the Finders Keepers game to pick a card and reveal if they have won a prize.
The promotion is live now and will run until 14 April across the following products:
- Cadbury Fingers, milk chocolate (rrp £1.65 / 138g)
- Cadbury Fingers, white chocolate (rrp £1.65 / 138g)
- Cadbury Fingers, price marked pack (£1.29 PMP / 114g)