PepsiCo is launching £1 pricemarked packs for Cheetos Footballs and Smiths Funyuns Onion Flavour Rings.
Available now, PepsiCo will be supporting the launch with extensive in-store marketing, ensuring maximum engagement with shoppers with the aim of re-invigorating the value snacks category.
Brand manager for Cheetos and Smiths at PepsiCo Ashley Birch-Ruffell explains: “Both Cheetos and Funyuns allow retailers to stock fun, much-loved brands, while providing options for shoppers seeking tasty snacks and good value for money. Shoppers already know and love our range of Smiths snacks, such as Frazzles, Chipsticks and Snaps. We hope the launch of Funyuns will benefit from this existing popularity as Smiths extends its snack offering into the Onion Rings segment.
“Cheetos Twisted, our existing £1 RRP price marked pack, was a big hit with consumers at launch, and remains the number two best-selling snack,” adds Birch-Ruffell continues. “With such a proven track record for the brand, we have high hopes for the launch of Cheetos Footballs.”