Nut butter brand Pip & Nut has launched a bold new packaging design across its range - marking the next phase of growth as the brand “eyes further category expansion and new shopper acquisition,” it said.
The refresh, developed in partnership with design agency B&B Studio, builds on an eleven-year collaboration that has seen the brand through its transformation from a market start-up to a £35m retail brand stocked nationwide.
While Pip & Nut has driven significant category growth over the past year - increasing its market share to 15.8% and overtaking competitors to become the UK’s top-selling nut butter - the business sees substantial room for further expansion.
Pip Murray, CEO and founder of Pip & Nut, said: “From my first visit to the studio with a sample of my market stall nut butter, to collaborating with the team on this brilliant refresh, it’s always been a pleasure to work with B&B. The latest designs emphasise the unique personality that has made this brand so special from the start, and I can’t wait to see them on the shelf.”
The redesign follows a year of landmark milestones for Pip & Nut, including continued growth in its core nut butter range and successful expansion into new snacking formats, including protein and snack bars.
No comments yet