Nestlé Waters is introducing Perrier Flavours to its bottled water portfolio, in what is set to be the biggest year for the brand in over a decade. The premium range will be available in Green Apple and Lemon - adding the perfect hint of flavour.
With one in three consumers looking for sugar free soft drinks that are high in quality (Mintel 2015), Perrier Flavours will offer health conscious shoppers a tasty natural alternative with a subtle hint of flavour.
Caroline Juin, marketing director, Nestlé Waters comments: “69% of people already recognise the high quality of the brand (TNS 2016) and this is set to continue with the new range. There has been a significant focus on the role of water and healthy hydration in maintaining a healthy lifestyle which has helped to drive sales and grow the bottled water market (+19%, IRI, 52 w/e 28 Jan, 17).
“Having performed exceptionally well in consumer testing, the new range will contain natural ingredients and no sugar and just two calories making it the perfect option for shoppers who seek refreshing sparkling flavoured water, whilst on-the-go.”
Nestlé Waters encourages retailers to ensure they are providing a selection of the best–selling bottled water brands that customers would recognise and actively seek out.
Perrier Flavours have an rrp of 95p. The launch will be supported by a significant outdoor campaign across the country as well as in-store, sampling, digital and video on demand.