Peroni Nastro Azzurro gluten-free is set to tap into the growing gluten-free lager market.
Available from April, the new variant is in response to research showing that consumers desire greater choice from brands they recognised and trust within the gluten-free sector (Freshminds, Apr ’16), and they believed Peroni Nastro Azzurro was worth paying more for in comparison to other gluten-free beer options (TNS brand health data to July 2015).
Marked by a distinguishable red cap, consumer research highlighted the importance in creating subtle differentiation so the gluten-free option could be easily identified when taken home or on-shelf (Freshminds. PNA GF proposition qualitative research. Apr ’16).
Peroni Nastro Azzurro Gluten Free has the same balance of bitterness and citrus aromatic notes as Peroni Nastro Azzurro, as well as the trademark refreshing, clean finish.