PepsiCo plans to shake up the savoury snacks aisle with a hint of sweetness this festive season, by launching the first-ever Doritos Christmas flavour – Doritos Gingerbread.
Available across all retail channels from today (6 October), the Doritos crunch will be paired with the warming spiced flavour of gingerbread, appealing to both sweet and savoury snack lovers – meaning shoppers no longer have to pick.
The unique flavour combination will “disrupt the category and create intrigue and excitement, helping to drive impulse purchases among shoppers looking to experiment with new flavours this Christmas,” it says.
The festive line-up also includes two new Walkers multipacks –Emmental Cheese and Beef Wellington – alongside the return of Sensations Honey Glazed Ham sharing bags. The limited offerings will be complemented by festive repackaging across selected products in the core Walkers, Sensations and Doritos ranges, as well as Wotsits Giants.
Rob Pothier, marketing director at PepsiCo, said: “Christmas is a time of togetherness and joy, and our festive snack range is designed to reflect just that. We’re excited to unveil a strong seasonal offering that not only taps into consumer demand for special flavours and formats but also supports retailers in maximising sales during the festive period.”
The launch will be supported with shopper marketing and influencer activity across channels to drive visibility and support retailers in capturing the seasonal excitement and impulse purchases.
Walkers’ 5-pk Emmental Cheese and Beef Wellington packs are available at RRP £2.15, the Sensations Honey Glazed Ham flavour 150g sharing bags at £2.50 and the Doritos Gingerbread flavour 180g sharing bags are £2.50.
No comments yet