Peperami has expanded its snacking range with the launch of its new Chicken Bites singles in £1 pricemarked packs, aimed at tapping into the fast-growing food-to-go market.
The launch was unveiled at The Glades, Bromley, with activation featuring a giant cardboard box installation challenging shoppers: “Which chicken snack makes the rest taste like cardboard?”
Fronted by Gladiator Nitro and Peperami’s iconic mascot, The Animal, the event marked the start of a heavyweight multi-channel campaign across TV, digital, radio and influencer channels.
Shaun Whelan, Jack Link’s convenience, wholesale and OOH controller, said: “Peperami is bringing its protein-packed snacking expertise and iconic brand into the chicken category. As the UK’s number one chilled meat brand, we’re delivering bold, high-protein snacks that resonate with today’s convenience shoppers, offering retailers a strong opportunity to drive incremental sales and margins.”
Available in two flavours – Tikka and Roasted – each 45g pack contains just 95kcal, tapping into rising demand for healthier, high-protein snack options.
No comments yet