Fox’s Burton’s Companies (FBC) is bringing a wicked twist to its beloved Party Rings brand with the launch of Trick or Treat Minis, the first ever Halloween edition for the brand.
The new Trick or Treat Minis feature bite-sized biscuits in fun Halloween-inspired shapes, including bats, cats and pumpkins topped with vibrant, seasonal icing colours. Available in a ten-pack of mini bags, the format is ideal for those expecting trick-or-treaters or hosting a spooky get together.
The NPD builds on the strong performance of the Party Rings’ Minis range, which is now worth £14m, growing at +4% vs year average and outperforming the overall mini’s segment, FC says.
It also follows the success of Under the Sea Minis, a sea-themed innovation that introduced new shapes to the portfolio for the first time earlier this year.
David Hebson, trade marketing director at FBC, said: “We’re thrilled to bring a seasonal twist to the much-loved Party Rings Minis. Following the fantastic response to our Under the Sea Minis, this latest launch continues our journey of playful innovation during a year of packaging refreshes now live in stores.
“It also reflects our wider brand momentum, with exciting product development, refreshed packaging, and major marketing support helping us connect with new and loyal consumers alike.”
The ten-pack of mini bags (21g per bag) are available at multiple discounters from mid-September with an RRP of £2.10.
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