Fox’s Burton’s Companies has launched a new campaign for its Fox’s Fabulous Chocolatey brand, which is fronted by Craig Revel Horwood (above, albeit in chocolate).
Designed to inspire Brits to take some ‘me time’ and drive sales of premium biscuits, the campaign comes as research from the brand revealed that nearly half of Brits (47%) say they now get less time for themselves than they did five years ago and just 36% of people manage to take a moment for themselves every day.
The campaign sees the Strictly star in a chocolate face mask encouraging Brits to take some time out to treat themselves. Featuring across social media and in PR, the campaign also gives consumers the opportunity to win a £1,000 spa voucher for the ultimate me time moment and has amassed over three million views already.
Isobel Farthing, assistant brand manager at Fox’s Fabulous Chocolatey, said: “Premium indulgence is a trend that’s not going anywhere - but the research tells us customers need reminding now and then to take some ‘me time’ and treat themselves.”
Revel Horwood added: “Darling, if you’re not treating yourself, then what are you doing! Life’s far too short not to take time for yourself to unwind and indulge. That’s why I’m thrilled to partner with Fox’s Fabulous Chocolatey - because frankly, we all deserve a moment that’s as rich, luxurious, and generous as these fabulous biscuits.”
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