Fox’s Burton’s Companies (FBC) has launched a luxury take on the Dubai style social media trend, under its premium master brand, Fox’s Chocolatey.
As the fifth most Googled food/drink last year, pistachio is firmly established as a global flavour trend, with many chocolate products selling out in 84 minutes. Fox’s new take is a chocolate-encased shortcake with a creamy centre and crispy real pistachio filling.
The Fox’s Chocolatey Dubai Style Indulgent Creams carry an RRP of £2.65, down to £2.35, and come in 130g packs of eight. The new product will be available in all major retailers from September
Charlotte Hunt at FBC said: “We discussed these product concepts just a couple of months ago, and we’ve worked at pace to bring an exciting offering that delivers against the best examples of Dubai chocolate.
“We’re proud to bring this to market with speed and tap into what customers are loving. We have big ambitions and confidence in how we bring to life new and emerging flavour profiles in the future backed by a significant six-figure support package.”
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