Partners for Growth, Unilever’s free and impartial convenience category and retailer advice programme, is celebrating its 15th year with a new retailer website.
The brand’s website has undergone a complete refresh in response to a recent retailer survey. With a new look, new updated content, and a more user-friendly site navigation, the new site is designed to enable retailers to access content more easily.
Matthew Trembath, channel category manager for Unilever, said: “We regularly seek feedback from our site users and so in our 15th year, we wanted to ensure that we continue to provide them with the most relevant content and best possible user experience.”
Partners for Growth’s recent user survey found that retailers were overall very satisfied with the advice available. However, feedback also showed that some retailers hadn’t been aware of some of the content on its website.
Trembath added: “Overall we were delighted with the survey findings, and are proud that 95% of the respondents would be happy to recommend our advice to other retailers. However, what was also clear is that changes needed to be made to the navigation, so that retailers can easily find the full scope of the content available.”
It is hopped that a simplified main navigation with drop downs will help retailers see and access the full scope of the content available on the new look Partners for Growth website. This is supported by four homepage sliders to direct users to specific areas of the site, such as category and shopper advice, sales growing opportunities, business advice from the Retailer Panel, and contact us tab.
The new content also includes updated category planograms and best seller lists, a seasonal calendar to make retailers aware of upcoming events, extra insight on in store activation and new retailer mentoring case studies.