Unilever has created a new healthy snack pot brand called Prep Co. backed by a £1million multimedia campaign.
Available now, the new pots (RRP £1.99) are made with natural ingredients and provides one of the recommended ‘five a day’.
Made by adding hot water, the pots offer globally-inspired recipes: Mediterranean Couscous, Thai Green Curry, Indian Spiced Lentils and Mexican Chilli Rice.
Lena Portchmouth, founder of Prep Co. and senior brand manager for Snack Foods at Unilever UK & Ireland, said: “The Instant Hot Snack category is growing 11.9% year-on-year (Pot Snacks values sales growth, Nielsen w.e 24th Feb 2018), with consumers seeking products that reflect the health and wellness trend as well as providing a fuss-free lunch to enjoy ‘al desko’. So we identified a gap in the market for a healthier lunch option and developed the new Prep Co. brand.
“Made with natural ingredients and a delicious blend of herbs and spices, each pot contains enough vegetables to fulfil one of the recommended ‘five a day’ and provides a source of fibre and protein, whilst being low in saturated fat.”