UK protein bar brand Grenade is launching a limited-edition Creme Egg flavoured bar that’s “rewriting the script on chocolate” this Easter, it said.
Available only until April as a 45g on-the-go bar, Grenade’s Soft Core Creme Egg Protein Bar features over 13g of protein and just 2g of sugar, is non-HFSS, and is described as Grenade’s most indulgent offering, yet delivers on consumer desire for tasty, protein-packed treats.
The new bar is Grenade’s softest yet and a completely new format of bar, made from light, fluffy protein dough with a decadent signature yolk-coloured Creme Egg flavoured filling, all wrapped in delicious smooth milk chocolate.
Ideal for consumers looking for a snack on the go, fuel between meetings or a post-gym perk, the bar joins Grenade’s range of 14 bars which are high in protein, low in sugar and are each less than 250 calories.
Rachel Austerberry, UK retail sales director at Grenade, said: “Grenade is breaking new ground with the first ever official Creme Egg flavoured protein product.
“Our new Soft Core range is an innovative addition to our offering sure to drive consumer interest and recruit new consumers to the category, thanks to its more indulgent texture and taste.”
The limited-edition Grenade Soft Core Creme Egg Protein Bar is available directly from Grenade from 24 November and across the grocery and convenience channels from December, bars carry an RRP of £2.50.
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