Lucozade Ribena Suntory is supporting its recently-relaunched Orangina brand with a £4m marketing campaign.
Entitled ‘Life is Flat Unless You Shake It,’ the campaign aims to disrupt consumers in their everyday lives, unlocking Orangina’s iconic qualities in the UK and tapping into consumers’ desire for premium and unique offerings.
It is supported by out of home advertising, video-on-demand and cinema advertising, on-premise and in-store POS, as well as experiential activity.
Jamie Nascimento, Orangina marketing manager at Lucozade Ribena Suntory Ltd, said: “Orangina is all about having fun and is a premium treat for those actively seeking out small pleasures that make any day feel a little different.
“From cinema advertising, which will certainly add sparkle to the campaign, through to a London pop-up experience, we are really looking to shake things up for the market.”