Britvic is expanding the Robinsons Squash’d family with the launched of its most requested flavour ever, with a new orange variant.
The new Robinsons Orange Squash’d is available now and will replace the existing orange and peach variant (RRP £2.00 per 66ml).
The brand is also unveiling a new design highlighting the brand’s 0% sugar credentials to consumers across the entire pocket Squash’d portfolio. Containing real fruit in every drop and with just two calories per serve, the new Robinsons Orange Squash’d aim to help consumers enjoy drinking more water on-the-go.
Robinsons Squash’d is set to promote the new variant and redesigned core range as part of the brand’s out-of-home hydration campaign early next year, which will include TV advertising from January.
Kevin McNair, GB marketing director at Britvic, said: “One bottle of Robinsons Squash’d is now sold every seven seconds in the UK, and to date the Squash’d portfolio has flavoured over 88 million glasses of refreshing water.
“Following this brilliant success in 2016 we now look into next year, and thanks to some exceptional performance in sensory testing we are excited to see the new Orange flavour hitting the shelves. The great-tasting 0% sugar liquid with real fruit is set to drive even more sales for retailers.”
Robinsons Orange Squash’d is available for customers to buy in cases of 6 x 66ml. Cases of 12 1L bottles of Orange flavour will also feature neck hangers promoting the new Squash’d flavour to help engage squash customers with the launch.