Britvic Soft Drinks has announced the launch of new Robinsons Refresh’d, a range of 100% natural drinks containing spring water and real fruit.
Available in three flavour combinations: Raspberry and apple, orange and lime and apple and kiwi, Robinsons Refresh’d will appeal to consumers looking for more interesting and lower sugar fruit drink options, with real fruit and no added sugar.
The drinks have just 55 calories per 500ml serving and contain no artificial colours, flavourings, sweeteners or preservatives.
Kevin McNair, GB marketing director at Britvic, said: “We know that Healthy Hydration is the fastest growing segment in soft drinks, so the opportunity for retailers to stock new innovative options in this area is clear. This exciting launch that is set to shake up the category.
“From our research, we know that Robinsons Refresh’d is the tastiest way for busy consumers to stay refreshed on-the-go so retailers should stock up now to boost their soft drink sales with the latest innovation from this leading brand.”
The launch will be supported by TV, OOH, digital and sampling activity. In-store activation materials and POS will also be available.
Robinsons Refresh’d drinks are available in single 500ml PET bottles in cases of 12 and 24, including PMP formats (RRP £1.29).