One Stop has completed its third range reset of 2025 with its extended beer and wine selection to engage new customers, as well as to respond to the needs of its customer base.
From its insights, the convenience retailer has brought in a total of 55 new lines across the BWS category, including new, popular products in the RTD, wine, beer and low/no alcohol sectors.
One Stop’s alcohol overhaul is “a conscious reaction to feedback from customers across its estate, wanting to see a wider selection of popular wines, craft ales and low and no alcohol options,” it says.
It adds that it also serves as an extension of its sustainability efforts. Considering the environmental impact of glass, One Stop now stock more canned wines and ales – with an added bonus of these products sitting in multibuy deals.
“Some specific highlights include introducing premium cocktail ready to drink lines such as Served and Au Vodka, as well as stocking popular French wine, La Vielle Ferme White and La Vielle Ferme Rose,” commented head of product, Henry Maulik.
One Stop is already known for its offers and promotions, including the ‘3 for £6.50’ deal on a variety of beverages. Now to give a wider choice - to mix and match on their favourite flavours and strengths, it has also added an additional ‘2 for £5’ tier, responding to the growing trend for reduced alcohol consumption but also helping customers manage their budgets.
The retailer has also reduced its range of single bottle ales, replacing them with a range of premium pint cans at ‘4 for £6’ or £1.75 each. It’s also introduced a range of 440ml craft cans, including Northern Monk, BrewDog, Beavertown and more, available to buy on a mix and match at ‘2 for £5.50.’
Cider drinkers are also in luck, with the Thatcher’s range having been broadened ahead of – hopefully - a hot summer. Customers can now pick up fruity flavours such as Juicy Apple and Cloudy Lemon.
In addition, with the popularity of low and no lines on the rise, Maulik explains how One Stop are catering to its health-conscious customers more: “Customer mindsets and behaviours are constantly evolving. It’s important we provide products that suit their needs. We’re pleased to extend our range by stocking Peroni Nastro Azzurro 0.0%’s 330ml 4-pack and Kopparberg’s Alcohol-Free Strawberry & Lime 500ml bottles, which will sit next to our existing low and no drinks.”
“The refresh of products and expansion will certainly help with our franchisees’ sales and profitability.”
This revised category reset also comes as a benefit to franchisees. John Miller, head of franchise, added: “Category resets are an exciting time for our franchise estate. The refresh of products and expansion will certainly help with our franchisees’ sales and profitability. Leaning into popular must-have products such as the range of ales, canned cocktails and wines will generate interest and increased footfall.”
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