One Stop is to help customers get summer sorted with new weekly deals, three online interactive games and prizes they won’t want to miss, including seaside breaks, city trips and cinema vouchers.
Through its website, customers can find the weekly deals, seasonal recipes as well as instructions on how to get involved with its games.
“Our digital games are always popular with our customers – last year our summer campaign reached over 9.5 million people, explained head of customer and business support, Nigel Prendergast. “This year, with our must-have deals and incredible prizes, we’re looking forward to seeing the engagement and reaching a wider audience. As always, our games are compatible on mobile, so customers who are on the move can still get involved.”
The convenience retailer’s first summer campaign game, which has gone live this week and runs until Sunday 1 June, can see customers try and score 200 points with a water gun for their chance to win a seaside break, a high-spec technology bundle or a £100 voucher for a popular streaming service.
Other games due across summer include Shoot It!, aWheel of Fortune and the intriguingly named BBQ Sizzle Drop.
The entire campaign will be supported with upweighted social and digital activity, as well as bold, picnic and barbecue-themed POS in all stores, including its Franchise estate.
One Stop’s big summer weekly savings include price down deals on Diet Coke 24-packs, 15-packs of Budweiser, Doritos Tangy Cheese, Rowntree’s, Pringles and more.
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