Oasis is targetting teens with its new variant Pineapple Rush.
The brand is hoping to tap into the popularity of tropical flavours with teens and young adults. The flavour is available in plain and £1 price marked packs. The drink will feature a new pack design with increased refreshment and flavour cues.
An integrated brand campaign will also be launched in May to drive further growth. The campaign, which will include TV, will take a wry look at modern life including overnight celebrity culture.