Nomadic Dairy has unveiled a new out-of-home, ad campaign that focuses on tube and train stations as more people start to commute again.

The ‘Yogurt Made Good To Go’, the six-figure campaign supports Nomadic’s Yogurt & Oat Clusters range. Initially concentrated on London, the campaign commences 3 May for two weeks, with point-of-sale support in WH Smith Travel, Spar and independent stores. Further brand marketing support is planned throughout 2021.

Head of marketing and innovation at Nomadic Tom Price said: “With this campaign, we’re ready to grow the category and drive business into our customer’s stores. It firmly establishes us as THE provider of ‘Ready-to-Eat’ yogurts amongst our core market of busy people wanting a balanced breakfast or snack, any time of the day. That’s as true of commuters as of those who are continuing to work-from-home – we’ve got excellent distribution across both the independents and multiples, so you’re never far from a Nomadic pot.”