A new campaign for Oreo Double Stuff has been launched featuring the stars of the The Only Way Is Essex.

The 60-second ads show stars Arg, Diags and Tom Pearce resolving an argument by taking part in an Oreo Double Stuff ‘lick race’. The ads are appearing on ITV2 and hopes to create an online following of people solving disagreements using ‘lick races’ through an additional partnership with UK teen Vloggers.

Senior brand manager Jonathan Holden said: “The lick race is such a rich content territory that we wanted to bring it life in as many ways as possible – combining talent from TOWIE and some of the best up and coming Youtube vloggers gives us a huge breadth of content that is authentic and entertaining, but still remains unmistakably Oreo.”