Generate, a new sports drink with zero-additives or artificial flavourings, is being launched by KerryFresh on December 28.

Targeting health conscious and busy shoppers, the drink is made using only natural ingredients and aims to boost Vitamins C and B6, for the immune and nervous system, and Magnesium, to fight fatigue.

Available in a range of fruity flavours, the drink is produced using a unique pasteurisation process which eliminates the need for artificial preservatives.

The drink is targeting a £1 retail selling price with pricemarked bottles available (rrp £1.39 for un-priced bottles).

Citrus and Berry flavours are available in priced and unpriced 500ml bottles.

For more information, contact Generate Drinks sales and marketing director Campbell Grant: