Malibu Corporation has launched a new brand of premium slush - Huskee.

Slush drinks are a hugely profitable product with margins of more than 75%, and Malibu says one in three convenience stores are already selling slush. However, according to the firm, retailers expect a range of promotional material to be available to help bring people through the door. To support the new brand, a range of high visibility point of sale material, including posters, swing signs and machine decals, has been introduced.

Malibu has been supplying slush machines and premium syrups to the UK market for more than 20 years, and the new Huskee brand is the result of listenting to focus group feedback and listening to retailer demand, says the company.

Huskee’s slush machines, point of sale packages and premium branded syrups are available at