The Coca-Cola Company has announced a new design for the Coca-Cola trademark to bring Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together.
The new look is part of an evolution of the ‘One Brand’ Strategy that launched worldwide in 2016. The new design aims to be simplified, removing added elements such as the red disc, to elevate the iconic trademarks with global consistency. The new design also raises the Coca-Cola logo to the top of the label.
The aim of the change is to provide a “simple and intuitive navigation system that carries across all Coca-Cola variants, while simultaneously celebrating the Coca-Cola logo.” The updated design will be led by Coca-Cola Zero Sugar, which has also debuted a changed recipe that brings it closer to that of Coca-Cola Original Taste.
A new marketing campaign will support the new recipe for Coca-Cola Zero Sugar. The campaign, “Best Coke Ever?”, will feature across TV and digital films, out-of-home and will work with influencers and consumers alike to join the debate in social media.
The new recipe, design and campaign for Coca-Cola Zero Sugar has already launched in Europe and Latin America. The rest of the trademark design will roll out globally throughout 2021, with flavours to be fully converted over in 2022.