KP Snacks has launched a new media campaign focusing on association of Butterkist with evening occasions. Running until the end of the year, the campaign will feature on online video services including Sky, Vevo, and YouTube, as well as across social media platforms.

The new campaign references key entertainment moments from popular shows including I’m A Celebrity Get Me Out Of Here and Strictly Come Dancing, and encourages shoppers to “Go Grab the Butterkist”.

KP Snacks brand manager Rachael Rayner said: “As the nation’s favourite popcorn brand, Butterkist is the perfect choice for making shared entertainment moments lighter, tastier and more fun. We are delighted to have launched this new media campaign, establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.”