Nestlé Waters UK is updating its range of emoji bottles from its Nestlé Pure Life portfolio to inspire children to drink more water.
Appealing to family shoppers and available now, the limited-edition emoji bottles are sold in four new colourful and eye-catching designs, which include the popular sunglasses emoji, a space monkey, a unicorn and Dalmatian.
The emoji range is available across the brand’s 33cl bottles (rrp 50p), with Nestlé Waters keen for children to see their bottle as a fun ‘Water Buddy’ to motivate them to stay hydrated.
Marie-Laure Danican, local brands lead at Nestlé Waters, said: “We introduced the emoji bottles to the Nestle Pure Life range earlier this year to encourage children aged six and up to drink more water. We are looking to continue the momentum of the range with a new selection of emoji characters, giving children new, exciting options when selecting their favourite Water Buddy.”
“Bottled water remains the fastest growing segment within the £7.3bn soft drinks category [IRI, Plain Water Value, value share, 52 wks 7th Oct 2017] and, with the segment experiencing a significant peak during warmer weather, we’re confident that our refreshed range of emoji characters will help retailers to drive sales in-store and appeal to new shoppers.”
The updated emoji range is being promoted with a range of POS to help retailers increase visibility and sales in store.