Nestlé Cereals has teamed up with Change4Life to support the organisation’s new campaign: “Make a swap when you next shop”.
The new partnership will see a number of Nestlé brands, including Shredded Wheat (Original & Bitesize) and Less than 5% Oat Sugar Cheerios, carry the ‘Good Choice’ badge online and across advertising.
The initiative, running from now until March 2019, is designed to help parents choose healthier breakfast and snacking options for their children.
Nestle Cereals marketing director for UK & Australia Toby Baker explained: “We are delighted to be partnering with the very successful Change for Life campaign. The ‘Good Choice’ badge which shoppers will see alongside Shredded Wheat and Low Sugar Cheerios, is designed to help families make more informed choices when buying breakfast cereal for their family.
“This builds on a number of changes we’ve already made to educate consumers, including the introduction of clear portion guidance that differentiates between adult and child portions as well as colour-coded front of pack labelling.”
Furthermore, every Nestlé cereal box with a green banner now contains at least eight grams of whole grain per serving. The majority are also high in fibre.