Nakd is expanding its cereal bars offer with vegan bar Nakd Drizzled Chocolish.
The 100% natural, no-added-sugar, gluten-free fruit and nut bar is described as “so much more than vegan chocolate” and is aimed at indulgent treat occasions within the snacking category where shoppers are looking for a snack which delivers a tasty and healthy option.
The company points out that the UK is a nation of treaters, with the average consumer treating themselves 14 times a week, and 85% of consumers looking for something sweet (YouGov snacking study April 2019). However, while consumers like to indulge, they are conscious of making healthier decisions with 65% of consumers feeling it is important for categories to offer healthier alternatives (MCA & HIM Healthier Eating Survey November 2018).
Natural Balance Foods senior brand manager Louise Cullinane said: “This is the next step in Nakd’s wholefood revolution as we look to make healthier snacking more appealing for consumers without having to compromise in those more indulgent occasions, and we can’t forget to mention Drizzled Chocolish is one of your five a day.”
The Fruit & Nut bars are dipped and drizzled in Chocolish – Nakd’s answer to chocolate, which contains 50% less sugar and twice the amount of cocoa as regular chocolate. Chocolish is made of fruit, cocoa mass, cocoa butter, tigernuts and rice flour.
The launch will be supported with in-store, social and PR activity as well as continued support of the overall Nakd brand as part of the ’Mind.Blown’ campaign which is back on TV this year with spend of £2.25m.
Nakd Drizzled Chocolish will initially be launching in multipacks in Sainsbury’s and then rolled to convenience over the coming months. The bars are available in a four x 35g format (rrp £3). Four flavours are available: Double Chocolish; Peanut Chocolish; Raspberry Chocolish; and Toffee Chocolish.