Premier Foods’ Mr Kipling and Cadbury Cakes brands will be hopping into Easter with new seasonal bakes. 

With occasion cakes being worth £138m and growing at 5.2% (IRI - Latest 52 w/e 9th July 2016), Mr Kipling will also be adding a fresh touch to its range with Orange & Lemon Slices and Lemon Bakewells (both rrp £1) with bright bold packaging making it unmissable on shelf.

Cadbury Cakes will be expanding its latest whole cakes offering by introducing a new Cadbury Mini Egg Easter Joy Cake (rrp £5.99)- the perfect cake treat to share at Easter. The cake is filled with a yellow butter cream and topped with Cadbury Mini Eggs.

Karmel Maletta, innovation controller for Mr Kipling and Cadbury Cakes at Premier Foods, said: “We know shoppers consider Easter as a family-orientated occasion and we wanted to offer a selection of exciting treats which can be shared with friends and family during the seasonal occasion. Mr Kipling and Cadbury Cakes are already firm family favourites, which is why they’re even more popular at Easter time with them both owning over 80% share of the Easter cake market (IRI Data ending 8w/e 26th March 2016 % Change YoY, Easter Cake).”

Both Mr Kipling and Cadbury Cakes seasonal ranges are available to all retailers via grocery, impulse and wholesale.