UK sweet maker Monty Bojangles has announced its biggest and boldest move in over a decade.
For the first time since 2014, the brand is unveiling a striking new visual identity, injecting “even more joy, colour, and personality into the premium chocolate gifting sector,” it says.
The brand says it has had a hugely successful period, during which it has broken through £25m retail sales, and has also won multiple awards across food taste, confectionery and design categories.
The vibrant new look will be extended across all communications, with a newly designed website launching as well. The first products to showcase the refreshed design will be the Monty Bojangles gift boxes, set to appear on shelves from this month.
The fresh, bright and distinctive design is aimed at the brand’s widening fanbase, and is set on increasing shelf impact and engagement, driving ever greater volume for retail partners, and reinforcing the brand as a leading name in confectionery.
Andrew Newlands, CEO and founder, said: “We believe the visual spectacle of a box of chocolates should promise of the exceptional quality within. This was paramount as we created our playful new look. Perhaps most importantly of all, we wanted to return the real Monty to the fore. My cat named Monty Bojangles, stands proudly within our new logo.”
No comments yet