Mondelēz International is bringing back its Win a Day in Their Boots promotion for a second year. Running from January to March across Cadbury packs, the Win a Day in Their Boots campaign returns with new prizes for 2023.
Prizes up for grabs include a VIP hospitality match day and a stadium tour; a training day with club coaches and full training kit for the winner and a group of friends; or meeting a football legend with a behind the scenes day. And new for 2023, there’s also hundreds of instant win General Admission match tickets to a selection of great games.
The 2023 Win a Day in Their Boots campaign will run from January in partnership with Arsenal FC, Chelsea FC, Liverpool FC, Manchester City, Manchester United and Tottenham Hotspur, reaching an estimated 35 million football followers across social media.
Christina Bland, brand manager for Cadbury at Mondelēz International, said: “Retailers can really get the ball rolling on their sales in the new year with our Win A Day in Their Boots promotion as it returns to shelves even bigger and better than before. Cadbury FC is all about amplifying football passion to drive sales, so we couldn’t be more excited to roll this out for shoppers and retailers alike.”
“The last Win A Day in Their Boots activation reached 84% of adults in the UK and added £2.5M in sales – and we’re confident with new prizes and a new campaign including online, social and OOH support we’ll be making a big impact in 2023!”
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