Cadbury Christmas 2023 NPD

Cadbury has welcomed a series of new additions to its sharing and gifting ranges this festive season.

The Cadbury Mini Snowballs Family Pack (296g, RRP £4.50) is set to drive incremental sales for retailers, as sharing novelty formats are now the highest repeat buy at Christmas (Nielsen). 

And after almost a 10 year break, Cadbury Dairy Milk (CDM) coins (70g, RRP: £1.99) are returning. Bringing a touch of nostalgia, the foil-wrapped chocolate discs are set to appeal to those looking for gifting options, or as an impulse buy for a self-eat treat.

Meanwhile, Cadbury Puds is expanding with a five-pack. Described by Mondelez International trade communications manager Susan Nash as “the Creme Egg of the Christmas season” the spherical hazelnut treats achieved the number one product in self-eat novelties last year (Nielsen).

Brand owner Mondelez International is hoping consumers will trade up to its new CDM Advent Calendar (340g, RRP £10), which contains ten CDM Chunks, five CDM Robins, four Hazelnut Jingly Bells, four Caramel Chunks and a 100g Winter Wonderland Bar for Christmas Eve. 

The Cadbury Chunk Collection (RRP £6) has evolved for 2023 with a new 400g pack size to tap into the sharing occasion and drive value, as well as including the addition of a new Caramilk chunk within the collection. With Cadbury Caramilk having driven 17% incremental sales to the category (Kantar), the inclusion of these chunks is set to increase the variety of shoppers into the gifting category.  

Retailers can further tap into the sharing category with CDM Winter Orange Crisp (360g, RRP £3.50), which is now available across the market for the first time this year. The sharing block sees chocolate combined with festive orange flavouring for a seasonal twist.

Mondelez has also unveiled a Cadbury Buttons Selection Box (RRP £6.50) including four different flavoured 95g treat bags: CDM Buttons, CDM Orange Buttons, CDM Salted Caramel Nibbles and Caramilk Buttons. What’s more, the firm’s core Cadbury selection boxes now include trays made with 80% recycled PET plastic, which is widely recycled in household recycling. “We have plans to take this further in the future, but we think this is a really great step,” says Katie Hill, junior brand manager - Christmas at Mondelez. “… And for our retailers there’s no change in case count or dimensions, we’re trying to make it an easy switch for everyone.”

In addition, Mondelez is introducing a CDM Money Box Tin (RRP £6), which can be used as a top up gift in the final run up to Christmas. The tins feature a playful design and offer a secondary packaging use. The firm claims that it received an “outstanding” rating during customer testing.

Over in the premium gifting segment, Toblerone is rolling out the red carpet with its latest NPD. Toblerone Truffles (RRP £6.09) are made with honey and almond nougat in the form of diamond shaped truffles.