Mondelez is adding Trebor Mighties to its portfolio.
The sugar-free mint comes in 12.6g pocket-sized packs (rrp 50p) and is available in mint and berry mint flavours. Mondelez claims that Trebor Mighties delivers a continuous wave of cooling refreshment, meaning consumers can stay confident and fresher for longer.
The launch will be supported with a £1.2m TV campaign as well as in-store activation and POS material. The units will be sold in a flexible shelf-ready outer with hooks meaning the packs can be sited anywhere in store.
As health conscious shoppers are increasingly looking for sugar free options, Trebor Mighties will help to provide consumers with greater purchasing choice and drive incrementality for the category, claims the firm.
Senior brand manager Trebor Elena Mallo Tirado said: “Trebor is the bold, unapologetically minty mint and Mighties is the perfect addition to the portfolio, delivering just that – big, bold flavour with continuous long-lasting freshness.
“Our consumer research showed an ‘outstanding’ desire for Trebor Mighties amongst consumers and with these two flavour variants topping the mints category, we’re hugely excited to launch this product. It’s great that we are now also able to give consumers the choice of a sugar-free option. We believe this line will intrigue and excite younger shoppers and ultimately help to drive incremental sales.”