Metcalfe’s Skinny popcorn has created a new packaging design.
The new look, available now, combines bold colour schemes, with simplified layouts and messaging, which will appeal to a broad consumer base, whilst at the same time providing additional stand out on shelf.
The packs help bring the brand’s playful and lighter personality to life. Marketing director, Andrew Slamin said: “We feel the new designs aptly bring out Metcalfe’s skinny popcorn’s light hearted humour which will resonate with the whole family and help drive continued growth for the brand”.
The Metcalfe’s skinny brand is now purchased by a record number of households and year-on-year sales continue to grow at a rate of +26.1%, over double the performance of the total popcorn market which grew by 10.8% (Nielsen data to 16th Sept 2016).