Vegetable accompaniments brand Mash Direct is celebrating the release of Sony Pictures’ Peter Rabbit 2 film with an on-pack promotion offering a range of giveaways including a-once-in-a-lifetime trip to Hollywood.

One lucky winner will receive a three-night stay in a luxury hotel in Hollywood for a family of four, including an exclusive Sony Pictures studio tour.

As part of the promotion, selected products have also been given a makeover and branded with imagery of Peter Rabbit and his friends. Promotional packs include Mash Direct Mashed Potato, Champ, Carrot & Parsnip, Carrot, Parsnip & Turnip, Bubble & Squeak, Mashed Turnip, Mashed Swede, Potato Croquettes, Potato, Cheese & Onion Croquettes, Carrot & Parsnip Fries, Green Cabbage and Potato Rosti. Mash Direct products are low in saturated fat, gluten-free and free from artificial flavourings, preservatives and colourings.

To be in with a chance of winning, consumers need to visit and enter a promotional code that can be found on the products’ plastic film.

Mash Direct chief operations officer Jack Hamilton said: “We are excited to be partnering with Sony Pictures again for the launch of Peter Rabbit 2 in the UK. Peter Rabbit is one of the most iconic characters who loves vegetables and we hope this collaboration encourages more families to incorporate delicious and high quality veg in their daily diet.”