Lucozade Ribena Suntory (LRS) is launching a new exclusive retailer competition, which will see the brand give out a total of £60,000 in cash.

From now until September 23rd, £5,000 will be given away each week to 12 lucky retailers as part of the new LRS competition to reward the convenience channel.

For a chance to win, retailers must visit and enter the details printed on the promotional shrink-wrap of participating skus.

The multi-brand activation will run across Lucozade Energy, Lucozade Sport and Ribena stock via wholesale depots this summer. The cash competition will be available across pricemarked stock of best-selling LRS products (see below).

Lauren Maddocks, shopper marketing manager at Lucozade Ribena Suntory, said: “We’re really excited to launch this LRS-first competition and give something back to our loyal independent retail customers.

“On average, an independent store already generates in excess of £4,400 worth of sales through our portfolio of leading brands each year, but we wanted to reward retailers with an extra cash boost. With the hottest months of the year coming up retailers should stock up now to ensure their chillers are summer-ready, not to mention the chance to win a big cash prize!”

List of particiapting skus (rrp £1 PMP):

  • Lucozade Energy Orange 380ml
  • Lucozade Energy Original 380ml
  • Lucozade Zero Pink Lemonade 380ml
  • Lucozade Sport Orange 500ml
  • Lucozade Sport Raspberry 500ml
  • Lucozade Sport Lemon & Lime 500ml
  • Ribena Blackcurrant 500ml
  • Ribena Pineapple & Passion Fruit 500ml
  • Ribena Strawberry 500ml