Lucozade Zero will make its TV debut during Love Island tomorrow night (June 5) as part of its £6m marketing campaign
The collaboration with the award-winning ITV 2 reality show is set to drive awareness of the Zero brand with 93% of the population this summer.
The £6m multi-media activity goes live today and includes social and digital media activity and in-store actiovation with out-of-home activity launching in early July.
The campaign will hit TV screens for the first time during tomorrow’s episode of Love Island (June 5), with an upbeat summery advert that features a girl looking for her perfect match.
Sarah Smart, brand manager for Lucozade Zero at Lucozade Ribena Suntory, said: “Lucozade Zero’s partnership with Love Island shows shoppers they really can have a little bit of what they fancy – great taste with zero sugar. The hit TV series is a perfect match for the brand and this eye-catching campaign is sure to get the nation’s attention this summer.
“The timing of the Love Island collaboration means retailers can take advantage of the summer sales spike by stocking up on the Lucozade Zero range. Make some room for this perfect pairing in your chiller!”
Lucozade Zero is available in Pink Lemonade, Orange and Original flavours and sold in 380ml and 500ml formats.