Lucazade Energy is saying ‘Yes’ to a £10m marketing spend in a bid to drive category growth.

Activity in the ‘Yes Moment’ initiative will include TV, cinema and out of home advertising. The campaign, running with the strapline ‘That moment when energy flows’ will see the return of the Yes Project on pack offer featuring across the core Lucozade Energy range and giving consumers the chance to win prizes every hour including a spring break to Cancun, European City breaks and Yes goodies.

Lucozade Energy has also renewed its relationship with festivals including the official sponsorship of the Snowbombing Road Trip.