Hands holding vegan chocolate and cream wafer bar in red and white packaging.

Source: LoveRaw

Vegan chocolate producer LoveRaw is celebrating new listings in Booker Retail Partners, Hancocks, and approximately 1,200 forecourt retailers including Motor Fuel Group, Rontec and Harvest Energy, as well as 500 Co-op stores.

The firm has followed up the April 2020 launch of its M:lk Choc Bar range with the Cre&m Filled Wafer Bar, which it claims is the world’s first vegan hazelnut cream filled wafer bar. Consisting of two individually wrapped bars sealed within the firm’s newly re-branded packaging, the product has an rrp of £1.69. 

Discussing the latest launch, Manav Thapar, managing director of LoveRaw, said: “During a team NPD meeting, we asked each of our employees to choose a well-known chocolate treat that they would like to see ‘veganised’. There was a clear winner – the hazelnut cream filled wafer bar.”

“As with all new product launches, we did have to jump through some hoops – the biggest being that the Cre&m Filled Wafer Bar had to taste like “chocolate chocolate” and not compromise on flavour. Continuing with this process amidst a global pandemic has been challenging, however, we have been lucky to be able to adapt and overcome any hurdles in order to move forward with our plans for rapid business growth.”