Lovely Drinks, the Southwest-based independent artisan producer of soft drinks, has redesigned and upgraded its branding across their portfolio to deliver a more consistent message for the brand.
Tailored to meet the needs of the on and off trade, the new branding is designed to have more prominence, clarity and legibility on the shelves and a sleek and stylish appeal. The new look also focuses on sustainability, ethical buying and the British palate, three aspects that are paramount within the company.
Victoria Earle, head of sales and marketing at Lovely Drinks said: “The look and feel of our branding has been designed to reflect the quintessentially English and spirited nature of our brand; it retains a professional corporate image, but also illustrates that quality soft drinks is still at the core of the company. It was also important to us to create a striking look and feel that was very engaging with the consumer.
“Our main growth over the last couple of years has been in direct supply to the HORECA market in the South West and also wholesale, achieving a 30% growth year on year. We’ve also achieved uplift in brand awareness across the Cotswolds and the Midlands. We now want to focus on the South with a particular drive into London.”
The re-branded products will start rolling into market from June 2016.