Little Miracles is set to target the independent sector with a new field sales drive.
Working with Orchid Field Marketing, the healthy drinks brands will be visiting 10,000 retailers in the Greater London area over the next months to drive awareness of the brand.
International marketing manager Kate Woolf said the brand offered an opportunity to independent retailers to boost their soft drinks and meal deal options. “Little Miracles appeals to 18-35 year old women, a market that has been neglected by soft drinks,” she said. “By stocking Little Miracles, retailers can provide an option for health conscious female shoppers.”
It is also launching a fourth sku, lemongrass tea with orange juice and ginger (rrp £1.59), later this spring.