Premium chocolatier Lindt has unveiled the Lindor Treat Bar.
The 38g snack size bar comprises six segments filled with Lindor’s melting centre. The firm hopes that the premium bar will encourage consumers to trade up from their standard chocolate purchase. Lindt bars are worth almost £30 and Lindt is the fastest growing chocolate brand in the market, growing at 12.5% year-on-year.
The Treat Bar will be backed by a heavyweight marketing campaign, including TV activity.
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